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  • WHAT WE DO

    Production

    WHAT WE DO
    My mum regularly asks; 'What exactly does sideways do?' Cue a blank expression as I give a clearly unsatisfactory answer...

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    WHAT WE DO

    My mum would like to know what we do. Her blank expression tells me my rambled response isn’t adequate. 
     
    Truth is, I’ve always struggled to give her an answer that she can package up and tell my granny or her friends at the local W.I.
     
    So when the time came to writing what we do for our website a mild sense of panic set in.
     
    How do I define what we do when the most important thing to us, isn’t what we do but why we do it?
     

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  • SIDEWAYS THINKING

    Thinking

    SIDEWAYS THINKING
    In a World awash with content our job is increasingly difficult. How do you get brilliant people noticed? How do you showcase great ideas?

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    SIDEWAYS THINKING

    At Sideways, we want to help brilliant people make great ideas happen. 
     
    We created the ‘thinking’ part of our website as a journal. A place to document the development of our understanding; to improve our skills and develop the way we work with our partners. A place for reflection so that we can grow and learn.
     
    To read more of our thoughts on production click here. Or you can get them delivered straight to your inbox through our newsletter (in the footer).
     
    Illustration / Nicole Heidaripour
  • COOKING THINGS UP

    Kitchen

    COOKING THINGS UP
    A space for friends, food, coffee and conversation at the heart of our studio. Because inspiration rarely comes from staring at a screen.

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    COOKING THINGS UP

    We had an unloved space at the bottom of our studio, so we decided to make better use of it. To create a space where our creative friends and freelancers could work. A space where partners could come and focus on their projects.
     
    A space where we could hold events to keep us inspired. And perhaps (most importantly) a space where we could justify installing a lovely La Marzocco to satisfy our coffee addiction.
     
    We called it The Kitchen because it is, in fact, our kitchen. 
     
    Follow our journey to launch here.

     

  • THE COLD WATER WETSUIT

    Production

    THE COLD WATER WETSUIT
    Finisterre are taking an innovative approach to the release of their first wetsuit. This is the preview and start of the journey to launch.

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    THE COLD WATER WETSUIT

    Finisterre make products for cold water surfers. The one product they've always wanted to make is a wetsuit. But true to form their development process is turning the 'usual' way of doing things on its head...

    The wetsuit, which has already had years of design and development has been put out for testing by over 200 surfers in cold water environments around the globe. A testing programme of this scale has never been done before and the feedback gained will lead to further refinements before the suit is made available to buy in October 2015.

    We produced this short film as the start of the wetsuits journey to launch.

  • ART DIRECTION: TOM RAFFIELD

    Production

    ART DIRECTION: TOM RAFFIELD
    A new series of photographs for Tom Raffield that build upon the clean, simple aesthetic that has become synonymous with the brand.

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    ART DIRECTION: TOM RAFFIELD

    Shooting has just finished for the latest set of products for Tom Raffield which build upon the clean, simple aesthetic we’ve created for the brand over the past three years.

    With the introduction of more furniture into the collection, we wanted to further reinforce the minimal, clean style that the brand is becoming known for. The introduction of Farrow and Ball’s Studio Green provided a fresh backdrop, whilst ensuring the shots fitted with the rest of the series.

    As a result, Tom Raffield has just been featured for the second time in the Sunday Times Home magazine with one of the new photographs.

  • BAFTA NOMINATION!

    Production

    BAFTA NOMINATION!
    Chris has only gone and got himself nominated for a BAFTA! As a mark of respect he will now forever be known as Mr Campkin...

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    BAFTA NOMINATION!

    Sideways Director and all-round technical guru Chris Campkin also leads a second life working on landmark wildlife documentaries and 3D films. His most recent project Conquest of the Skies for Sky Atlantic has just earnt him a BAFTA nomination.

    Needless to say we are pretty stoked to have such celebrated company as part of our team and as a mark of respect we have decided that he will be only referred to as Mr Campkin from this point forwards.

    Normally Mr Campkin is very modest about his work so I trapped him in a corner of the studio to ask about what it is like working with Sir David Attenborough and what the hell a 3D macro camera rig is. Full interview coming soon.

  • THE CHALLENGER'S ALMANAC

    Production

    THE CHALLENGER'S ALMANAC
    A short film we produced for our successful Kickstarter campaign, The Challenger's Almanac; a curated series of insider stories.

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    THE CHALLENGER'S ALMANAC

    The Challenger's Almanac started as a side project to re-inspire our approach to the way we work. It's the book we wish we'd had when we started out. 

    A curated series of stories, designed to challenge and change perspectives on how people do business.

    After a wildly successful Kickstarter campaign, The Orange Book launched in Spring 14 quickly selling out of its original print run.

    To find out more about The Challenger's Almanac, click here.

  • IN PRODUCTION: SPIEZIA

    Production

    IN PRODUCTION: SPIEZIA
    100% organic. Up close. We are using macro filming techniques to capture the natural ingredients used in all of Spiezia's products.

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    IN PRODUCTION: SPIEZIA

    Spiezia uses only 100% natural, 100% organic elements in the creation of its products.

    To highlight and magnify this, we took a selection of the ingredients that go into creating the products, in their raw, untouched form and shot them at close range.

    By using these macro techniques, we were able to highlight the beauty of each individual ingredient, exploring its shape and form.

    Still in production, this film is due for release later this year.

  • LOOKING FOR A PARTNER?

    Thinking

    LOOKING FOR A PARTNER?
    Let's lay everything out on the table. Save ourselves that awkward conversation when we realise we are not right for each other.

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    LOOKING FOR A PARTNER?

    In online dating, honesty is the best policy (bear with me here). We've all been there, trawled through plenty of fish to find the love of your life. They look great. They sound great. You send a message and agree to meet up. The day arrives and pure disappointment ensues as they don't live up to their profile picture.

    Finding your perfect production partner is no different. So let's not waste each others time.

    Here it is. Everything laid out on the table.

    If you like what you see we could be a perfect match...

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  • WATERGATE INSTAGRAM FILM

    Production

    WATERGATE INSTAGRAM FILM
    No fancy graphics, no fake marketing messages and no hard sell. A truly authentic film, what you see is what you get.

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    WATERGATE INSTAGRAM FILM

    In a market saturated with 'me too' videos, we relished the challenge to create something original for Watergate Bay. As soon as you arrive at the bay the reason for visiting is obvious. The location, the atmosphere, the people. It's a fantastic place to go on holiday. So how to portray that in a genuine, non 'adverty' way?

    The idea was simple. Get their guests to create the film using real Instagram clips. To kick things off, we created this teaser film. It was filmed in a style designed to mimic the intimate, natural moments guests might experience and add to their own Instagram thus starting the campaign to get guests to upload their own video during their stay using the hashtag #WGBvideo.

  • INTERVIEW: BJ CUNNINGHAM

    Thinking

    INTERVIEW: BJ CUNNINGHAM
    In his own words, BJ Cunningham has experienced more failure than success in life. An entrepreneur in every sense of the word.

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    INTERVIEW: BJ CUNNINGHAM

    "Would I change anything in my life? No.

    I mean I've really fucked up on so many levels so often in my life. But everytime I've messed up, I've learnt a really important lesson which has allowed me to move forward to the next stage of who I am. We can reinvent ourselves all the time. The only thing stopping us is ourselves.

    Don't be afraid, be in love. Be present. Be here now. Give it a go. There is no failure, just success."

    Taken from 'The Successful Failure' in The Challenger's Almanac

  • WORK IN PROGRESS

    Kitchen

    WORK IN PROGRESS
    Our unloved space downstairs is having a facelift. We've been knocking down, re-building, sanding and painting ready for its Spring launch.

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    WORK IN PROGRESS

    Divided into two halves: the den has been clad in burnt wood, with seating around the edge and a large screen for your viewing pleasure. Members can book this space out for meetings, parties or simply as a space to get down to some work.

    On the other side is our kitchen, light bright and airy with a lovely La Marzocco coffee machine to feed our ever growing addiction. Come in for a coffee, a chat or just to be inspired. 

    Follow us on Instagram for updates as the final lick of paint goes onto the walls, the worktops are glassed and the coffee machine is installed.